Unified communications is a marketing catchphrase that really took off in the early 2000s. It can refer to a variety of real time or non-real time communications products and services, such as instant chatting, digital signage, audio, video, and web conferencing. Unified communications is not a single product; it’s a group of services that provide a consistent user experience and interface.
Unified communications is sometimes referred to as UC, and you will commonly hear marketing managers mention their ‘UC strategies’ for the coming year. One reason businesses have UC strategies is so they can optimize their processes and have a consistent communication look for the company. Another reason is because it allows them to communicate with their employees and their clients faster. It’s also great for their remote workers. A UC strategy helps lower costs on mobile devices and means you also know who’s available, so it’s great for emergency situations.
Learn about Audability’s Unified Communications strategies here.